Architects and builders are frequently not aware of efficiency programs that can be applied to their project. As a result, they may not use the efficient materials that they would have used through participation in the program. Their result may be less efficient and possibly more costly than if they had known about the program. Even worse, users may be aware of the program but confused about its applicability to their project. Ignorance and confusion reduce participation levels over what could be achieved with the proper educational tools, and projects may not receive incentives associated with the efficient systems installed.

The TAO concept can be applied to energy efficiency programs. ERS can develop courses on when and how to participate in specific programs, and either provide expert assistance or route questions to program experts. All programs would be covered. Alternatively, program information applicable to new construction and major retrofits can be provided at a reduced level as part of the Energy Codes implementation. This section illustrates full program coverage for the utility EnergyCo.